Freeline Carriers is a transportation company. For them, I created a brand identity design. The idea behind the design was to represent the freedom a driver experiences while he is driving his truck. The mark used in the logo symbolizes the view from the windshield, and the inspiration is taken from the driver’s favorite road, which is located in the state of Maine. In order to complete this project, I used Adobe Illustrator to create the logo, Adobe InDesign for the business card, envelope and letterhead and Adobe Photoshop for the mockup.